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How to increase foot traffic for your small business?

As a small business owner, you may struggle to lure new customers into your business. However, if you cannot attract customers into your business, you will struggle to survive. One of the most effective and cost efficient ways of increasing the number of customers that you receive is by increasing foot traffic. Here are a few of the ways that you can increase your business’s foot traffic.

How to increase foot traffic for your small business?

Attract your target audience by using your window displays

If you are based in an area which is populated by a substantial number of people, you should undertake research on the type of people who walk past your store. You should identify if they look at your window display or come to your store after they have been to a store nearby. This will allow you to identify your target audience. Once you know your target audience, you should design your window displays so that they appeal to your customers. For example, if a lot of students walk past your store, you should use your window display to promote offers which would lure them into your business. For example, 2 for 1 for any customer who shows a student card. Once the students see this in your window, it will lead to them wanting to visit your business which will increase the footfall and sales of your business. What is the peak time for people to walk past your store? During the peak periods, you should stand outside your store and give coupons or samples to the public as this will encourage them to walk into your store.

Host a local event

Do you host events? One of the most effective ways to increase footfall in your store is to host a local event. This will catch the customer’s attention and will lure them into your store. In order to attract customers to your event, you should select a topic. For example, if your local professional football team is in a cup final, you should partner with local businesses to offer game day promotions. This will display to customers that the promotions will be for a limited time which will encourage them to visit your store as they will not want to miss out on the deals. This will increase your sales. It is recommended to donate a percentage of your sales during the event to a local charity. If your business is community orientated, the local community will be encouraged to visit your store. This will increase your footfall which will lead to your sales rising.

 Host a workshop

Do your customers know how to use your product? In order to increase your business’s footfall, you should host a workshop in your store. This will allow you to educate your customers on your product and how to use your product. For example, if you sell technology, you could host a workshop which teaches customers how to use a particular product. This will encourage customers to visit your store as they will want to learn more about your product. Once your customers have been educated about the product, they will be more likely to purchase your product. This shows that a workshop will attract potential buyers to your store which will increase your sales. When you are hosting the workshop, it is important to promote your event so that a larger audience attends your event. The more people that attend the event, the more potential customers you are luring into your business.

Take advantage of your location

Do customers know where you are located? Due to the rise in the popularity of technology, you will be able to use mobile apps to target customers who live near your business. Mobile apps such as Groupon will allow you to promote your latest deals and offers to customers within a certain distance of your store. This will encourage the local population to visit your store which will increase your footfall and will give your sales the opportunity to grow. Do you have quiet times in your store? Mobile apps will give you the opportunity for you to boost your foot traffic during off peak periods by scheduling deals for specific times.

Keep your customers engaged

Do you make changes to your business? In order to keep your old customers visiting your store, it is important for you to introduce new products and offers for your customers. If you offer a new type of discount or product, it will lead to your existing customers visiting your store as they will want to try the new product and will not want to miss out on the offers. In order to promote your new products or offers, you should send an email or newsletter to your existing customers as this will ensure that your customers are aware of the changes in your business. As a small business owner, it is important to understand that making frequent changes in your store will encourage customers to regularly visit your store. As a small business, you will depend on your loyal customers in order to survive. This is why it is crucial for you to communicate with your customers as it will increase the loyalty of your customers and will encourage them to regularly visit your store. When a new customer purchases from your store, you should prompt them to sign up for your newsletter by asking them for their email. Once you have their email, you should send them regular updates on the activities of your business. This will allow you to engage with your customers and build relationships which will encourage them to regularly visit your business. Keeping in touch with your customers will have a positive impact on the foot traffic that your business receives.

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